Planning Tools For Tongan Women Growing Chilli

2014-2015 TONGA NEW ZEALAND CRUSHED CHILLI BUSINESS CONCEPT

Interested Tongans – including women with plots of land around their homes – can invest land, time and other resources to grow, sell and manage horticultural products such as chillies for value added export markets such as New Zealand. By crushing fresh chillies and storing the bulk in brine, growers can avoid biosecurity requirements, and open up business opportunities such as processing.

2014 trials of Tongan New Zealand chilli production, marketing and management justify further annual business programmes.

Pacmas 6

Auckland based Pasefika Solutions Ltd, Wellington based Centre for Citizenship Education, Auckland based Kaitaia Fire and Tonga based MAFFF introduced initial ideas in 2013 to assist Tongan village women as growers.

Monitoring and evaluation reporting is identifing plans appropriate for guiding a 2015 Tonga New Zealand chilli business programme. Prospective foundation and new public and private sector investors in both countries are being identified.by CCE and Pasefika.

Development journalism, government agricultural extension and other information services has provided and can further provide product market linkages to support grower and allied investment.

This draft leaflet reflects 2014 learning from Tongan women growers – and Women in Agriculture Media (WAM) project stakeholders – about chilli market, production and management information needs. Drafts of the leaflet are being circulated to those who may use it, and add value to the project.

2014 CHILLI PRODUCT MARKET LINK

PICTURE; A TONGAN WOMAN GROWER’S HANDFULL OF ORANGE CHILLIES

  • The 2014 WAM chilli project particularly provides Tongan women with an investment opportunity
  • Auckland chilli business Kaitaia Fire provides a bulk market for Tongan producers
    1. 2014 bulk price for a 12 tonne order is $ToP4.50-$5 per kilo
    2. Kaitaia Fire invested
      1. chili seeds
      2. processed chilli market in Auckland
        1. see WAM briefings at tonganz.net

 

  1. Village women

PICTURE: A HOUSEHOLDER’S ROWS OF CHILLI PLANTS

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  1. Grow chillies
  2. Manage growth of chillies
  • Sell market standard chilies
  1. Tongan MAFFF invested
    1. nursery services to grow seedlings
    2. extension services
  • media services
  1. data base and other management support services
  1. Pasefika Solutions invested
    1. Project management
    2. Market product link from Auckland
  • Job description for coordination for Tonga media and growers

Pacmas1

  1. Centre for Citizenship Education invested
    1. WAM project design and direction
    2. Two way communication
  • WAM monitoring and evaluation foundation reporting
  1. Development journalism

PICTURE: TONGAN VILLAGE WOMEN INVEST THER TIME AND LAND TO WEED AND WATER CHILLI CROPS

Pacmas 5

  1. PACMAS invested
    1. Initial year grant funding

 

  1. This leaflet supports the strengthening of communication between stakeholders

 

  1. Further markets in future years are possible – and market, production and management considerations can be informed by the baseline knowledge in the 2014 chilli case study.

 

  1. WAM developed its initial project structure

3 Tongan woman growers can invest their

  1. time for
    1. land preparation
    2. watering
  • weeding
  1. fencing
  2. shading
  3. picking
  • washing
  • propagation of seedlings
  1. and land
    1. to access the opportunity
  • Growers may need to invest finance to meet costs they can pay back from chilli sales
    1. Budget may be needed for project costs including
      1. hand tools
      2. power tools
  • transport
  1. Irrigation
  2. cover to suppress weeds
  3. fertiliser
  • banking services
  • insurance services
  1. grower income
  1. Growers may need to organise their chilli businesses as
    1. individuals
    2. families
  • villages
  1. regions
  2. cooperatives
  3. companies

 

  1. The growing timeline includes
    1. Planning
      1. Choosing what to grow, e.g. Jalapeno. Habanero
    2. Growing conditions-water and temperature
  • To water an already waterlogged plant because it is wilting is a common mistake
  1. Sowing seeds – in fine seed sowing compost, soil that is free of clumps and solid matter
  2. Caring for seedlings – from feeding to transplanting
  3. Larger plants – from pruning to how to pick
  • Pests, diseases and other problems – from companion planting to caterpillars
  • In understanding a problem, ask yourself the simple question – have I given my plants the things they need to flourish: warmth, light, water and food. Then consider naturally occurring biological control of pests, perhaps with the help of internet sources, garden centres or mail order
  1. Coriander and garlic are companion plants chilli growers can use to combat some insects such as Aphids – and supply your kitchen
  2. Prevent slugs by removing their hiding places
  3. Pick when chilli is firm and glossy, once seeds have developed inside-picking chillies as soon as they ripen will encourage the plant to produce more and your overall crop will be bigger
  • Deliver to collection point, grade, wash and decide whether you sell fresh – or add value, perhaps by mincing: some bulk markets store in 200kg barrels, preserving in 10kg salt
  • Processing for value added markets –from pickling to hot sauce, from drying to smoking
  • Harvesting and keeping seeds-cut open ripe, firm undamaged chillies, scrape out seeds, dry healthy seeds for several days on tissue, keep in airtight container in cool dark place till use up to about a year later
  1. Contracting and financial administration: do your business planning, set up your financial administration, make the necessary agreements between grower and market
  • Use appropriate government and non government services and information sources
  • Many species of chillies grow in many places-and many chilli projects are possible

 

PICTURE: KAITAIA FIRE CHILLI PEPPER SAUCE IS MADE FROM CRUSHED AND SALTED PRESERVED CHILLIES – A PROCESSED PRODUCT TONGAN WOMEN CAN EXPORT

Kaitaia Fire 1Kaitaia Fire 2Kaitaia Fire 3Kaitaia Fire 4Kaitaia Fire 5

KF5

KF1

KF2

KF4

KF7

Find out more

  1. Information on markets, production and management for chili growers may be obtained from
    1. Markets for chillies and other products
      1. “Growing peppers at home”, by Kaitaia Fire

Kaitaiafire.com

gary@kaitaiafire.com

 

http://www.tonganz.net/home/chili-market-tongan-women/

 

http://www.tonganz.net/home/foodstuffs-north-island-nz-markets/

 

http://www.tonganz.net/home/heilala-vanilla-launches-countdown-supermarkets/

 

  1. MAFFF extension.
  • Tonga’s Ministry of Agriculture, Food, Forestry and Fisheries has an extension division, with staff and information services targeted at assisting growers, including women developing chilli projects. MAFFF has a leaflet about chillies in Tonga, which it periodically updates. Officials seek additional information sources and ways of distributing information to growers.
  1. Tongan specialists have researched nd published about chillies, including Viliami Tiseli, who wrote about the Value chain approach (FAO 2009).
  2. Other specialised government sources

http://www.tonganz.net/home/commercial-diplomacy-jones-mccully-combination/

  1. Rural programmes, development journalism, ngos and other media
  • http://www.tonganz.net/home/project-pontifex-pdf-media-release/
  • Internet, e.g www.southdevonchillifarm.co.uk
  1. TBEC and other educational services
  2. Growers and business associations

 

  1. “Growing Chillies” and other internationally available information

 

 

 

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